#WOW – what a surprise! My tweet was re-tweeted by Jacqueline Gold, CEO of Ann Summers!
In June 2011 Jacqueline launched a campaign to support women in business, an area she is incredibly passionate about. Women On Wednesday, or #WOW, takes place every Wednesday and is run through Jacqueline’s Twitter page. Each week Jacqueline encourages female business owners to tweet her using the #WOW hash tag along with their business name and a short overview of what they do. Jacqueline then picks her three top entries for that week and re-tweets them to her followers (currently over 48,900). The three winners also receive a #WOW badge which they can display on their company websites.
When selecting the three winners, Jacqueline looks for businesses that are interesting, that have strong brand values and that she thinks have potential to grow and succeed in their industry. She looks for quality products, well designed websites and entrepreneurs who appear to have a good business and who have thought about what the consumer wants and how to deliver it.